This step by step guide reveals how to
Deepen your customer centric approach with using a simple adjustment in your marketing strategy
Get clarity and pivot this throughout your communication to increase the impact of your marketing investment
geting and increase your results using persona
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How to define your target if you are a startup vs a mature organization

How to define your target if you are a startup vs a mature organization

Most people in B2B services have a rough idea of who their ideal customers are, but they don’t have a clearly defined profile around which they can build their messages around. For mature organizations, this exercise is conducted in a totally different way compared to start-ups. Learn what makes the difference and apply the findings to your own business.

The critical importance of emotions in B2B decision making

The critical importance of emotions in B2B decision making

Unless you sell to highly regulated organizations which have never-ending lists of criteria for acquisition, here’s a perspective you will sure find valuable:  the underlying emotions that trigger the buying decisions for your product/solutions and how you can use them to your advantage. (this is what many marketers are missing)

The critical importance of emotions in B2B decision making

The successful marketer’s guide to building a powerful B2B Persona

While storytelling is notorious for delivering  high-impact copy, only few leverage its strength before actually writing content. We reveal the method we use inside our agency to dive deep in discovering the hidden needs, wants and concerns that help us build powerful strategy and effective copywriting that drives the prospects to engage and convert to the desired goal.

Asking (and answering) the right questions unlocks unexpected opportunities for growth. A new insight could enable you to:

Sharpen your copy to add new arguments and better engagement

Build a new audience

Build new audience(s)

Discover new ideas

Discover new ideas to test in your content strategy

Structure your communication in a different way

Structure your communication in a different way

Add new channels to your marketing mix

Add new channels to your marketing mix

Much more to learn

and so much more...

Discover what it can do for you!
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