How to define your target if you are a startup vs a mature organization
Most people in B2B services have a rough idea of who their ideal customers are, but they don’t have a clearly defined profile around which they can build their messages around. For mature organizations, this exercise is conducted in a totally different way compared to start-ups. Learn what makes the difference and apply the findings to your own business.
The critical importance of emotions in B2B decision making
Unless you sell to highly regulated organizations which have never-ending lists of criteria for acquisition, here’s a perspective you will sure find valuable: the underlying emotions that trigger the buying decisions for your product/solutions and how you can use them to your advantage. (this is what many marketers are missing)
The successful marketer’s guide to building a powerful B2B Persona
While storytelling is notorious for delivering high-impact copy, only few leverage its strength before actually writing content. We reveal the method we use inside our agency to dive deep in discovering the hidden needs, wants and concerns that help us build powerful strategy and effective copywriting that drives the prospects to engage and convert to the desired goal.
Sharpen your copy to add new arguments and better engagement
Build new audience(s)
Discover new ideas to test in your content strategy
Structure your communication in a different way
Add new channels to your marketing mix
and so much more...